Description
Effortlessly refined Italian linen with artful contrast piping, crafted for the modern gentleman who values understated sophistication.
120% Lino translates its signature philosophy of pure, breathable linen into a versatile men’s shirt elevated by thoughtful contrast detailing. The brand—renowned across Europe for its dedication to the noble flax fiber—delivers a piece that bridges casual ease with tailored precision. The contrasting trim along the placket, collar, and cuffs introduces a refined visual rhythm, lending the shirt a quietly distinctive character without overwhelming its essential simplicity.
Designed for year-round wear, this shirt captures linen’s natural thermoregulating and moisture-wicking properties, keeping the wearer cool in summer and comfortable through transitional seasons. The fabric’s characteristic slub texture and gentle drape reflect the artisanal heritage of Italian linen weaving, while the relaxed yet structured silhouette speaks to contemporary tailoring sensibilities. Subtle horn-style buttons complement the contrast piping for a cohesive, considered finish.
Whether worn open over a tonal tee with linen trousers for a Mediterranean-inspired ensemble or tucked into tailored chinos for a smart-casual office look, this piece embodies the relaxed elegance that has made 120% Lino a cult favorite among those who appreciate the beauty of natural fibers and understated craftsmanship.
Details & Specifications
- Brand120% Lino
- StyleCasual button-down shirt with contrast trim
- FitRegular / relaxed tailored
- CollarClassic spread collar with contrast inner trim
- ClosureFront button placket with contrast piping detail
- SleeveLong sleeves with contrast-trim cuffs
- DetailContrasting piping along placket, collar, and cuffs
- Made inItaly
Composition & Materials
- 100% Pure European Linen (garment-dyed for soft, lived-in hand)
120% Lino works exclusively with premium-grade European flax fibers, woven and finished in Italy using traditional techniques that enhance linen’s natural softness and drape. The garment-dyeing process gives each piece a subtly weathered appearance and ensures exceptional breathability, while the fabric softens beautifully with each wash, becoming more comfortable over time.
Styling
Pair this linen shirt with sand-hued chinos and tan leather loafers for an effortless Riviera-inspired look, or layer it open over a white crewneck tee with dark indigo denim for relaxed weekend style. The contrast trim adds visual interest that works beautifully with solid bottoms in earthy neutrals—consider olive, ecru, or stone tones to let the detailing shine.
Brand Heritage
Founded in Italy in the early 2000s, 120% Lino built its reputation on an unwavering commitment to 100% pure linen—hence the evocative brand name meaning “120 percent linen,” symbolizing the extra mile the label takes with the fiber. Produced entirely in Italy using time-honored weaving and finishing techniques, the brand has earned a devoted following among discerning customers who prize natural materials, relaxed sophistication, and the quiet luxury of expertly crafted essentials.
Care Instructions
- Machine wash cold on gentle cycle with similar colors
- Use mild detergent; avoid bleach or harsh fabric softeners
- Wash inside out to preserve contrast trim detail
- Lay flat or hang to dry; do not tumble dry to maintain fabric integrity
- Iron on medium-high heat while slightly damp for a crisp finish
- Dry cleanable if preferred







































